Overview
Minimalism combined with elements of french typography and brutalism
helped us to realize the
site exactly as we imagined with the client at the beginning: visually restrained, but
stylish.
Informative and pleasant to use, with an elegant aftertaste of a serious financial
institution.
Combined with elements of french typography and visually restrained, but stylish.
Informative
and pleasant to use, with an elegant aftertaste of a serious financial institutional client,
and
close collaboration.
That is where I come in. A lover of words, a wrangler of copy. Here
to
create copy that not only
reflects who you are and what you stand for, but words that truly land with those that read
them, calling your audience in and making them want more.
-
Advantage
-
Accomplished
-
Marketplace startups
-
SaaS startups
Typography
The basic idea was to find a balance between the thin, wispy sans-serif used to indicate a
‘futuristic‘ tone, and a bold, masculine font synonymous with ‘construction‘. We came up
with
something in the middle, leaning towards lighter-weighted fonts, but still with a hint of
that
blocky ‘construction’ vibe. We use Chaney for general display and when we want to drive
attention to the content, and the technical and geometric Sora font for the body copy and
paste
overall hierachy.
Conclusion
The basic idea was to find a balance between the thin, wispy sans-serif
used to indicate a ‘futuristic‘ tone, and a bold, masculine font synonymous with
‘construction‘.
We came up with something in the middle, leaning towards lighter-weighted fonts, but still
with
a hint of that blocky ‘construction’ vibe. We use Chaney for general display and when we
want to
drive attention to the content, and the technical and geometric Sora font for the body copy
and
paste overall hierachy.
The basic idea was to find a balance between the thin, wispy sans-serif used to indicate a
‘futuristic‘ tone, and a bold, masculine font synonymous with ‘construction‘. We came up
with
something in the middle, leaning towards lighter-weighted fonts, but still with a hint of
that
blocky ‘construction’ vibe.